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Salad Chef was established in July 1993, with personal savings forming the main portion of the seed capital to fund the venture, with small assistance from a bank.

 

The location chosen for this venture was Vasant Vihar; a premier residential locality of New Delhi, associated mainly with a strata of residents, who typically, apart from a high disposable income have an outlook, which encompasses health food as a need as well as a lifestyle statement.

 

The objective was to bring together a unique concept offering a variety of fresh salads and add ons such as sandwiches, burgers, bakery & confectionery.

 

Salad chef became the Pioneers in introducing the calorific count against the products in the Menu and in providing the nutritional chart for the knowledge of its patrons in 1994.

The response was tremendous; the popularity of the Brand grew through word of mouth and regular coverage in popular daily newsp